What is Digital Waste? Let’s minimize it

May 12, 2022
Posted in News
May 12, 2022 firmuscorp

What is Digital Waste? Let’s minimize it

Digital waste is a huge and growing problem in digital marketing.

Digital waste describes discarded posts or content due to very low engagement from the audience side. According to Hootsuite, if you are a small business, an average engagement rate on Facebook in 2021 is just 0.18% of your reach. A business must need a lot of consistent posting and patience to generate more engagement from the audience. Despite consistent posting sometimes a company may face digital waste which is very low engagement from the posts. 

Digital waste is a huge and growing problem in digital marketing.

The company faces digital waste due to the following reasons:

  1. Contents do not provide value to the audience: The reason people aren’t engaging with your content is that they aren’t finding any value in it. To have value, your posts must be educational, helpful, interesting, aspirational, and entertaining.
  2. Contents are not unique: If you are posting the same type of posts to your competition, such posts might be the victim of digital waste. It is because most of your audience will already have seen such posts from your competition first resulting in low engagement in your post.
  3. It is not the right medium: Are most of our customers on Facebook and Instagram only? Maybe not. Maybe most of your customers are on snap chat. So if don’t want digital waste you should avoid giving more focus on those media where your audience is small.
  4. It is not aimed at the right audience: One of the main reasons why no one is engaging with your content is because the audience doesn’t think that it is relevant to them.
  5. You don’t post enough or post too much: Consistency is one of the best ways to build credibility and trust with your audience. If you don’t post enough, your audience won’t trust you and if you post a lot your audience will get irritated.
  6. Posting the same message over and over: A post can have a good engagement rate if posted for the first time. If posted time and again many times you come off as spammy and the audience will lose interest in your content.

 

Digital waste can be minimized with simple tricks and tweaks. The important path to follow for the betterment of your social presence. Let’s have a look at some tips:

  1. Content must provide a clear message to its audience
  2. Proper Pre-post discussion for each post
  3. Post elements i.e. Logo icons pictures and text must be well-positioned
  4. The combination of color and font plays the vital role

 

 

Firmus Corp. has been working for the past 5 years to help the business with its brand value and provide one of the best class services. What makes us different is the quality work with various offerings along with communication, communication, and communication for the perfection of the post and Provide tailored service to each client for efficiency of the work.